Summary
All three of these papers discuss the concept of social cues leading humans to apply social responses to computers. The authors study how humans can stereotype computers by ethnicity and gender. There are social cues that can give a computer a dominant or a submissive personality. The experiment shows that humans tend to prefer interaction with a computer with a similar "personality" as their own. Another experiment shows that humans apply social rules to computers. An example of this is politeness. The researchers try to answer some questions:
Do humans apply politeness to computers?
Do humans apply stereotypes to computers?
Do humans interact socially because they feel they interact with the computer or with an external agent?
Students volunteer for a three session experiment to determine the answers to the questions above. The other paper talks about determining the minimum set of cues to create a computer-based personality. There are two personality dimensions: dominance and the affiliation dimensions. The authors claim the a person with a dominant personality will perceive a computer as dominant, and a person with a submissive personality as submissive.
Discussion
I think that reading all three papers is a must because they are so tightly related. I read them in a different order from what is shown in the course website, and I felt I was able to understand the social interaction study better. I like these readings because they are easy to read. Another interesting thing is that most of the content can be considered common sense yet it is information you don't think about everyday and therefore I find it extremely useful to think about it.
Showing posts with label Media Equation. Show all posts
Showing posts with label Media Equation. Show all posts
Tuesday, April 19, 2011
Book Reading # 48
Machines and Mindlessness: Social Responses to Computers
Summary
This paper talks about how humans apply social rules to computers even though we know they are just computers. In their studies they discuss how people categorize computers by gender (perhaps pink computers for females), how people engage in polite behavior towards the computer, and humans interacting with dominant and submissive computers.
Discussion
It is impressive how we as humans unconsciously assign social traits to computer. How can a computer be dominant or submissive? I was surprised by the results the paper gives. The personality test and personality matching is also described in on of the other papers.
Computers are Social Actors
Summary
This paper talks about a study that involved 180 college computer literate students. The main goal of this study was to answer if people interact with computers applying social rules. There were five answers the authors wanted to answer from the results of the study. Study volunteers would go through a tutoring, testing, and evaluation session. After the three sessions, volunteers would answer a questionnaire about their experience.
Discussion
It is nice to read this paper at last, and it was actually by accident. This paper shows actual results about the five questions the authors wanted to answer.
Can Computer Personalities be Human Personalities?
Summary
This paper talks about determining the minimum set of cues to create a computer-based personality. There are two personality dimensions: dominance and the affiliation dimensions. The authors claim the a person with a dominant personality will perceive a computer as dominant, and a person with a submissive personality as submissive. According to psychologists people tend to prefer to interact with other people of their same personality.
Discussion
The interesting thing about this paper is how they create a personality test and randomly match you with a computer with a certain personality. The results show that their initial hypothesis were all true. Individuals who were randomly placed with a matching personality computer found the experiment to be more satisfying.
Summary
This paper talks about how humans apply social rules to computers even though we know they are just computers. In their studies they discuss how people categorize computers by gender (perhaps pink computers for females), how people engage in polite behavior towards the computer, and humans interacting with dominant and submissive computers.
Discussion
It is impressive how we as humans unconsciously assign social traits to computer. How can a computer be dominant or submissive? I was surprised by the results the paper gives. The personality test and personality matching is also described in on of the other papers.
Computers are Social Actors
Summary
This paper talks about a study that involved 180 college computer literate students. The main goal of this study was to answer if people interact with computers applying social rules. There were five answers the authors wanted to answer from the results of the study. Study volunteers would go through a tutoring, testing, and evaluation session. After the three sessions, volunteers would answer a questionnaire about their experience.
Discussion
It is nice to read this paper at last, and it was actually by accident. This paper shows actual results about the five questions the authors wanted to answer.
Can Computer Personalities be Human Personalities?
Summary
This paper talks about determining the minimum set of cues to create a computer-based personality. There are two personality dimensions: dominance and the affiliation dimensions. The authors claim the a person with a dominant personality will perceive a computer as dominant, and a person with a submissive personality as submissive. According to psychologists people tend to prefer to interact with other people of their same personality.
Discussion
The interesting thing about this paper is how they create a personality test and randomly match you with a computer with a certain personality. The results show that their initial hypothesis were all true. Individuals who were randomly placed with a matching personality computer found the experiment to be more satisfying.
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