Tuesday, April 19, 2011

Full Blog - Media Equation

Summary
All three of these papers discuss the concept of social cues leading humans to apply social responses to computers. The authors study how humans can stereotype computers by ethnicity and gender. There are social cues that can give a computer a dominant or a submissive personality. The experiment shows that humans tend to prefer interaction with a computer with a similar "personality" as their own. Another experiment shows that humans apply social rules to computers. An example of this is politeness. The researchers try to answer some questions:
Do humans apply politeness to computers?
Do humans apply stereotypes to computers?
Do humans interact socially because they feel they interact with the computer or with an external agent?
Students volunteer for a three session experiment to determine the answers to the questions above. The other paper talks about determining the minimum set of cues to create a computer-based personality. There are two personality dimensions: dominance and the affiliation dimensions. The authors claim the a person with a dominant personality will perceive a computer as dominant,  and a person with a submissive personality as submissive.

Discussion
I think that reading all three papers is a must because they are so tightly related. I read them in a different order from what is shown in the course website, and I felt I was able to understand the social interaction study better. I like these readings because they are easy to read. Another interesting thing is that most of the content can be considered common sense yet it is information you don't think about everyday and therefore I find it extremely useful to think about it.

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