Chapter 3: Three Levels of Design: Visceral, Behavioral, and Reflective
Summary
This chapter is an extension of what is briefly discussed in chapter 2, the three levels of design. Visceral is the level that contains the emotions that are caused by the design. In the beginning of the chapter it is pointed out that the industry of watter bottle design has become a million dollar industry, and it focuses on the visceral level. The behavioral level contains the actual functionality of the product. The reflective level is the meaning a certain product can have a culture or a person.
Discussion
Even though this chapter was very similar to the last chapter, I really enjoy reading Norman's books since they are easy readings. I also like them because he gives concise examples such as the water bottle design becoming a million dollar industry by focusing on providing emotions with its design.
Showing posts with label Emotional Design. Show all posts
Showing posts with label Emotional Design. Show all posts
Thursday, March 3, 2011
Sunday, February 27, 2011
Book Reading #27 - Emotional Design
Chapter 2: The Multiple Faces of Emotion and Design
Summary
This chapter talks about the levels of an emotional design which are the visceral, the behavioral, and the reflective. The visceral level is the first look of a product. The behavioral is the experience with the product. Finally, the reflective is the causal of emotions and memories with the product. Norman goes on to talk about how the designer has to take into consideration his product audience. He claims that it is impossible for a single product to satisfy all of the market.
Discussion
I enjoyed reading this chapter because not only does it related to the levels of emotional design but it also gives you an insight into marketing. I like his example about how corporations tend not to choose computers that look "pretty" because their intention is to serve as a means of personal entertainment and not business related activities. All of his considerations can be taken into account when designing any product. I think I am starting to like this book more than Design of Everyday Things.
Summary
This chapter talks about the levels of an emotional design which are the visceral, the behavioral, and the reflective. The visceral level is the first look of a product. The behavioral is the experience with the product. Finally, the reflective is the causal of emotions and memories with the product. Norman goes on to talk about how the designer has to take into consideration his product audience. He claims that it is impossible for a single product to satisfy all of the market.
Discussion
I enjoyed reading this chapter because not only does it related to the levels of emotional design but it also gives you an insight into marketing. I like his example about how corporations tend not to choose computers that look "pretty" because their intention is to serve as a means of personal entertainment and not business related activities. All of his considerations can be taken into account when designing any product. I think I am starting to like this book more than Design of Everyday Things.
Thursday, February 24, 2011
Book Reading #24 - Emotional Design
Chapter 1: Attractive Things Work Better
Summary
Norman expresses in this chapter that people tend to prefer attractive things, as they believe they work better. If a product seems to be aesthetically more attractive than the competition, people prefer to use that product.
Discussion
This chapter hits the nail on the central idea of marketing. If a certain product seems to be "prettier" than the other one, people buy those products. Another key issue that can affect this is the idea that people start purchasing products because they are aesthetically more attractive, but then they become more popular. Although there are tons of examples, I would like to pick smart phones as a perfect example. A smart phone might not look that pretty but its functionality might be better than the top of the line smart phones.
Summary
Norman expresses in this chapter that people tend to prefer attractive things, as they believe they work better. If a product seems to be aesthetically more attractive than the competition, people prefer to use that product.
Discussion
This chapter hits the nail on the central idea of marketing. If a certain product seems to be "prettier" than the other one, people buy those products. Another key issue that can affect this is the idea that people start purchasing products because they are aesthetically more attractive, but then they become more popular. Although there are tons of examples, I would like to pick smart phones as a perfect example. A smart phone might not look that pretty but its functionality might be better than the top of the line smart phones.
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