Tuesday, April 5, 2011

Ethnography Results Week # 8

This week one of my group's member made an important contribution to our ethnography project and to our final project. The idea is to get some attention away from the actual interaction in the movie theater and focus on the CHI aspect of our project. We need to take into consideration how people attending the theater are interacting with technology. In the theater lobby there is a kiosk machine where you can purchase people and cut the line from the office box. However in the time that we have been observing the movie theaters, there do not seem to be a lot of people using this self-use machine. We started wondering why people do not use this if it can provide the benefit of cutting the line when there are many people and you might be late for a movie showing. When brainstorming ideas of why this could be, we came to the conclusion that maybe people do not use the machine because it does not allow student ticket discount. So when thinking about this we taught it would be really cool to create an application that would allow you to purchase tickets, and provide you a bar code. This bar code could be shown directly to the usher in the movie theater, have the usher scan your mobile and on you go to your movie. The benefit of this would be that people can completely skip the ticket box line and while we are at it we can go green!

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