Monday, April 25, 2011

Book Reading # 46

Chapter 6: We’re in the Wrong Frame of Mind & Chapter 7: We Skim

Summary
Chapter six focuses on discussing frames and anchors. It also talks about how people strongly bias their decisions based on the way something is framed. Chapter seven talks about how people get used to skimming information. This can cause the person not to fully focus on the information. Once the main idea has been understood, people do not feel the urge to read sentence by sentence anymore. Hallinan also highlights the importance of context.
Discussion
Chapter seven is funny because that is exactly what a lot of people do when reading information. People skim the information and rely on context being present to extract the most of the information.

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