Chapter 1: Attractive Things Work Better
Summary
Norman expresses in this chapter that people tend to prefer attractive things, as they believe they work better. If a product seems to be aesthetically more attractive than the competition, people prefer to use that product.
Discussion
This chapter hits the nail on the central idea of marketing. If a certain product seems to be "prettier" than the other one, people buy those products. Another key issue that can affect this is the idea that people start purchasing products because they are aesthetically more attractive, but then they become more popular. Although there are tons of examples, I would like to pick smart phones as a perfect example. A smart phone might not look that pretty but its functionality might be better than the top of the line smart phones.
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